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Dan Howell is a London-based, 21 year old YouTube vlogger and has become something of an internet sensation. When watching his videos, you can’t help but like him. His YouTube channel – Danisnotonfire – has nearly 600,000 subscribers from around the world and his video creations have been viewed an astounding 45 million times. What’s [...]

The BBC’s show ‘The Thick Of It’ returned to our screens this week and I’m a massive fan. One of the show’s main protagonists is foul-mouthed spin doctor Malcolm Tucker (played by Peter Capaldi) who is the feared Director of Communications. His job often finds him coming into contact with the print press, who he [...]

“£400,000 spent on a slapdash mess in acid colours, it looks like its designers have accidentally dropped it on the floor, then decided to use the shattered pieces anyway”, was the response of just one of the critics to the launch of the London 2012 logo five years ago. Within two days of the launch [...]

be more… is feeling rather lucky in love this week. We’ve won a new client – in the shape of Zoosk – the romantic social network based in San Francisco. Zoosk is a rather unique platform, allowing their millions of members to create and share different stages of their romantic journeys – aided by a [...]

If you go down to the woods today, you’ll probably be in for a big surprise – namely the latest ‘boutique’ festival to spring up this side of bohemia. The British love affair with the music festival is nothing new, with most able to recount a tale of warm lager, loud music and wet feet. [...]

Pretty much everyone has heard of upcycling. Most people would say they actually knew what it was. But would many people say it was a sexy concept? Has it become aspirational to have upcycled products in our wardrobes, homes and everyday lives? Just so we’re all clear, upcycling is a process whereby something that would [...]

The cat is well and truly out of the bag now. With articles in PR Week and on Gorkana, and hordes of people signing up already, we can finally reveal the fruit of our labours for the past six months. That’s right; we’ve just launched the B-M Brand Academy. But as your applause and the [...]

Great news here in be more… towers! The delicious Swiss chocolate brand Lindt has appointed us as its retained agency for 2012! Not only are we working on its social media presence (if you don’t already like Lindt UK on Facebook what are you waiting for?) but we’re lucky enough to be PR-ing all its [...]

Have you ever been browsing online and come across a product that made you think “that looks good, I might try that”, only to forget all about it next time you are making your weekly shopping list? If that sounds familiar, there’s an application called Slingshot that is on its way and could very well [...]

Ice cream. The bastion of desserts. An enriching enhancement to many an apple crumble, treacle tart and sticky toffee pudding. The perfect answer to many a jilted lover, looking to indulge and forget. It’s the never-ending flavour combinations that have made ice-cream such a roaring success in the business world, as consumers can choose anything [...]

We’ve got a new team member. Meet Georgie Bentinck, long-time BMer, first time be more…er. Georgie started her career in BM’s corporate practice working with clients such as Accenture, Robert Half and HP. She got her first taste for juicy consumery brands after taking a starring role in our work with Actimel, and never looked [...]

Everyone’s favourite girl next door, Martine McCutcheon, stopped by our offices last week to take part in a digital day for our lovely client Activia. Loving our fancy offices (if you haven’t been to visit us yet make sure you do) Martine settled down in our social media suite and started flexing her fingers ready [...]

Amazing news! Team be more… won Best Consumer PR Campaign 2011 at last week’s PR Week Awards for our work with the Royal British Legion and our 2 Minute Silence campaign. Not bad going for our first year…

I’m just back from a couple of very exciting days in Athens where I attended Stream, WPP’s annual “unconference”. It’s a gathering of incredibly interesting digital folk from across WPP’s global network mixed together with some clients, some start-ups, some VCs and some social superstars. Oh. And me. Of course, what happens at Stream, stays at [...]

We’re all chuffed to welcome Audrey Schueren to the be more… team. You’ll get her full biog on the site soon, but in the meantime, we asked her the burning questions you’re dying to know the answers to: Sandy: What song gets you ready for the week? Audrey: I may or may not have danced around the [...]

PR Week asked Philippe for his thoughts around the recent London riots. You can read the full article here.

It’s probably appropriate to open with a disclaimer. I think Harry Potter is ok. Not tear inducingly fantastic. Just good. So watching last month’s demonstration of Potter-produced emotion, I was slightly taken aback. There’s a lot of things I would enjoy doing on an idle Tuesday morning. Read the paper, eat some toast, perhaps even [...]

16 candidates but just one winner: the familiar refrain to the millions that tuned in to watch The Apprentice each week since the beginning of May. This week the show reached its climax and the newly crowned winner Tom Pellereau, the geeky inventor who lost more tasks than he won, was a surprise choice for [...]

Some massive be more… news. This week saw us pick up two Cannes Lions – the top awards in global creativity – for our 2 Minute Silence campaign. There were over 29,000 entries from over 90 countries this year, with B-M being one of the few UK based PR agencies included in the shortlist. We [...]

This week saw a new phrase become embedded in the collective consciousness of the British public: bucket list. For those of you who don’t know, a bucket list is a list of goals to achieve before death (i.e. before you kick the bucket). This week its a phrase that has been on everybody’s lips all because [...]

Some of the team are off to the Secret Garden Party in a couple of weeks and their costumes arrived today. I’d initially promised anonymity in return for dressing up on the be more… blog but now that the photographs have been taken, I feel that the rave frogs ought to be publicly unmasked. If [...]

We’re all very pleased that Joe Sinclair was included in this year’s Power Book – PR Week’s list of the UK’s most influential PR people, We like how he’s the only digital director not to list iPad as his favourite gadget. UPDATE: We’ve “curated” a twitter list for everyone listed in this year’s Power Book. [...]

Back in 2009 when law firm Carter-Ruck attempted to impose a super-injunction on behalf of its client Trafigura, Twitter was heralded as a democratic platform enabling free speech when news of the gagging order was leaked via users’ tweets. It sparked mass online conversations and later, condemnation of the injunction from MPs and celebrities, effectively rendering [...]

To celebrate the end of a busy week, we had some cocktails on Friday. Neha had the excellent idea of making the drinks match our be more… brand colours and Ollie was happy to oblige as our resident barman, without worrying for a moment about getting splashback on his extraordinarily white chinos. We’ve yet to name the [...]

be more… has an unhealthy obsession with Big Brother. I embody this more than most, having twice reached the final round of auditions before being rejected for some of TV’s more forgettable characters: Johnny the fireman and cheeky builder Craig. Life could have been so different! And when Channel 4 announced that after 11 series, [...]

Wayne Rooney was all over the papers this week and not simply because he and his manager have been bemoaning supposedly ‘unfair’ treatment from the Football Association – he’s also been dropped by Coca-Cola, a sponsor with whom he had shared a lucrative six year partnership. The story starts on Saturday 2nd April in East London with [...]

Many of you reading this will know the drill. You get to your desk, turn on your computer, take a big bite of your Pret egg and sundried tomato breakfast baguette and ready yourself for the first social media onslaught of the day. You’ll open Outlook to see an old colleague or a random HR [...]

Online Poker and Twitter – a combination surely only reserved for the very niche market of media-savvy, ex-footballer. One company gladly keeping the Paul Mersons of Hoxton entertained is Betfair Poker. The online gambling site is giving a master-class in how to use social media to gain followers outside of your normal audience. Ditching the [...]

A bit of friendly nepotism for this week’s Blogs We Like. The Burson-Marsteller UK Public Affairs practice write Policy Periscope, a blog billed as a “360° Perspective on Political Trends”. But don’t let that put you you off. The authors’ eclectic mix of backgrounds (including a former senior advisor to David Cameron, a William Hague lookalike [...]