Burson-Marsteller Launch Brand Academy
The cat is well and truly out of the bag now. With articles in PR Week and on Gorkana, and hordes of people signing up already, we can finally reveal the fruit of our labours for the past six months.
That’s right; we’ve just launched the B-M Brand Academy.
But as your applause and the fireworks die down, you’ll no doubt be wondering what it is, and why now?
Simply put, the Brand Academy is where we help exciting start-ups and junior marketing professionals create the behemoth brands of tomorrow.
The troubles SMEs have in getting access to finance have been well-documented. But when we sat down with the Federation of Small Businesses, we were struck by how much they said their members needed support in marketing themselves.
So we set out to create a training programme of six workshops to help brands get to grips with the fundamentals of good comms. The sessions are being run by head honchos cherry picked from across the business, and will cover a whole range of subjects, including targeting relevant audiences, getting the right headlines, avoiding potential pitfalls, building a social following and being creative.
Sounds lofty to try and help create the big brands of the future, but it’s really important that we give these start-ups the helping hand they need. After all, they’re vital to the health of our entire economy.
The first session is today, and subsequently every two weeks. Find out more about the Brand Academy (and sign up!) here.