We work globally and locally with some of the most exciting brands in the world.
Here are just some examples of how we’ve helped our clients be more…
Ensuring The Royal British Legion is relevant to the “digital generation” BACKGROUND In 2010 The Legion wanted to amplify messaging around the work it does supporting the Iraq and Afghan generation of serving and ex-service troops and their families and in doing so, ensure it is seen as modern and relevant to younger audiences of [...]
A new account win to deliver earned media success in lifestyle media BACKGROUND Ford is absolutely awesome when it comes to getting coverage in the automotive media. They came to us because they wanted to be more… visible in lifestyle media. We were appointed in late 2010 as part of a blended WPP team, working with [...]
Supporting an epic fundraising campaign for The Royal British Legion BACKGROUND Devised by Lance Corporal Ram Patten and The Royal British Legion, March For Honour was a fundraising campaign like no other. On the 4th November 2010, four teams of serving and ex-serving individuals from each of Her Majesty’s Armed Forces began an epic march starting [...]
How we help to shape the Sony Ericsson brand globally across lifestyle media Sony Ericsson has been a client for the past 3 years. We’re retained globally to spearhead the co-ordination of consumer campaigns and to equip Sony Ericsson’s local communications teams with hard-hitting PR ammunition. LAUNCH OF XPERIA X10 The be more… team led the [...]
Building a participatory community online through on and offline earned media BACKGROUND In 2010 Actimel launched its first all agency integrated campaign; ‘Come Out and Play This Winter’. They asked us to create a strong brand link between Actimel and winter activity, and build a vibrant social community of Actimel fans online. Making use of [...]
Tummy Loving Care: helping to grow Britain’s best selling yogurt brand BACKGROUND How do you help an advertising campaign be more…? An intensive three month media relations program promoting brand ambassador Martine McCutcheon and Tummy Loving Care, that’s how. Activia asked us to promote its relationship with Martine, shift brand perception amongst key female demographics, and differentiate [...]